Amy Kate

Amy is a Yoga teacher who provides a space for people to reconnect to their own innate nature through movement, breath, & meditation. Our aim was to create a brand that felt welcoming, joyful, natural, & magical with a hint of playfulness.. all words that I associate with the lovely Amy. 

 

This project literally flowed from beginning to end, & I’m still in awe of the final result. So much gratitude for Amy trusting me with her vision & giving me full creative freedom. This projects remains an absolute highlight of my design career.

Photography: Amy Kate

scope of work

Branding, illustrations, print

VIBE

Organic, playful, artful, connected, inspired, empowered, magical

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The symbol in the primary logo represents the balance of opposites; sun and moon, yin and yang, feminine & masculine, solar & luna. I’ve also paid tribute to Amy’s deep connection & love for nature through the playful abstract shapes & curved lines (representing the ocean & hills at her home in Piha, New Zealand).

 

I’ve provided Amy with a full brand suite (multiple logo variations, brand marks, icons, patterns & shapes, along with social feed mock-ups). This allows diversity, and encourages consistency across all touch points. 

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"So SO happy with my new branding from Waimarie! She is such a treat to work with & made the process of rebranding both exciting & effortless. A magic human with wonderful attention to detail, a huge variety of concepts + ideas, & just a real pleasure to work with. Would recommend her to everyone. Absolutely in love with my branding!"

AMY ATKINSON / AMY KATE founder